Running your own professional Recording Studio requires a lot more effort than just turning knobs and moving faders, it incorporates a strong business approach, a creative passion for Audio and of course a healthy and positive relationship with clients/musicians. This weeks lecture focuses on our Income, Art and all the stuff in between…
Running a Studio of my own always seemed like an awesome idea, however I never quite pictured how I would make a successful living from it. It’s quite an investment depending on how you go about creating your business. A Professional requires a lot of technology and skill, one potential way is to open one at home with a few thousand dollars of gear, naturally a studio of this budget is going to be quite rudimentary and will have limited abilities. The other way is to rent out a recording space and fill it with $10,000, $50,000 or $100,000 worth of equipment, the only real limit of equipment is the budget. One way around dropping a heap of money on a Studio, is to start with other colleagues and share the workload, costs and pay.
Also I’ve heard from an Artists point of view, it’s far more attractive to find a studio that can do the best with as little money as possible, as most new and amateur artists can’t afford a fancy studio with all the bells and whistles.
A lot of people are quite happy to leave their dreams on the poster, generally due to fear of failing. But that feeling is normal, especially to recent university graduates, the responsibility with starting any new business is immense. What else is important? MARKETING AND ADVERTISING, this is vital to having a continual flow of clients. As an owner of a Recording Studio, Marketing and Advertising would be a priority of mine. Also its important for any engineer to understand and utilise his/her equipment to it best ability.
Every successful Recording Studio needs to be treated as a business, the place has to run efficiently and the bills such as rent and any hired equipment, have to be payed no matter the circumstances. When comprises are made I would take it upon myself to consider the artists point of view, and explain to them the terms of any agreements made my expectations as well as theirs.
Author of The Art of Running s Successful Studio “Disc Makers'”, in conjunction with 8 other studio partners, created the 19 step “Mantra of a successful Recording Studio”. Some of which are just creature comforts and simple luxuries, however they can make the studio environment more attractive and they’re fairly simple to acquire. Other than these the most important factors of an efficient studio are meeting deadlines, being efficient, meeting clients needs, creating a quality product and just being a nice and friendly person to work with.
From what I’ve discovered, the major requirements of running a professional Recording Studio, are skills and technology, getting well-known, being professional in the work place, and of course having devotion and a passion for making music, if you love it enough it should be easy.